T-Mobile
Proposed design evolution for retail television and video.
Project: Redesign of T-Mobile's visual look & feel. We were asked to evolve the brand while maintaining its established "Un-carrier" attitude and signature magenta.
My Role: Creative direction overseeing a team of designers, art directors, writers, external agencies and video editors.
“Babies” :60 TV
In SEC country, you don’t choose your favorite team, you're born into it.
